Case Study Human Resource Management Framework - Free Essay Example

Sample details Pages: 5 Words: 1607 Downloads: 9 Date added: 2019/10/10 Did you like this example? Executive Summary An organization depends on various force for its success, one of the most critical elements to the success of an organization is the human factor. The effectiveness of employees is directly related to the performance of human resource department. Organization can incorporate diversity into the management of resources by employing enterprise human resource management frameworks such as SaaS. It employs MARS and CANOE tools to explain how the tools can aid in employee management. Introduction Previous studies note that organization employees are critical to the success of the organization, in a work population that employees are satisfied with their positions; it is possible to achieve the best performance levels. Hotel Operation Managers acknowledge a satisfied workforce translates into a good customer satisfaction, for long, academicians established that there is close relationship between organizational practices in human resource management and human motivation. In the development of effective workforce management, there is need to consider psychological factors associated with participation and motivation. MARS and CANOE models find common use in the design of appropriate employee management style. Don’t waste time! Our writers will create an original "Case Study: Human Resource Management Framework" essay for you Create order Application of SaaS in Human Resource Management In modern employee population, often, there is a high representation of diversity and the management must take into account differences among people. Current workforce and customers does not necessarily depend on the location of the business premises, thus, a good management approach should take into account the global access to employees without violating the diversity it represents. Given the nature of workforce, SaaS allows an organization to make enjoy the benefits that comes with the diversity. SaaS (Software as a Service) is a technological framework that increases efficiency of workforce management.   A workforce that spans the entire globe will depend on the easy of employee control (Azevedo, Romà £o Rebelo, 2012). SaaS system provides a means of better management since it takes into consideration employee diversity as a well as easy of control. A properly designed SaaS package focus on the needs of the organization in terms of employee personal details as well as the analysis of the data to give valuable information to the organization. A hotel business position at the CBD have a large market, thus, the management of workforce is of critical importance. A challenge that most organizations face is how to access the potential employees recruit the right people and manage human resource affairs with ease. SaaS is a perfect answer to the employee management problem, SaaS is able to manage employee affairs at all points (Carraro, 2006). SaaS allows employees to update specific information regarding their activities, this include job description, filling of complaints and asking for promotion. The management can also access such information with much ease; most of the information processed with SaaS is real time thus more flexible and respond to actual needs within allowable time. SaaS allows the management to access information in multiple approaches irrespective of the level of management or type of data. This is possible through central data management options (Nordhaug, 2004). Besides the ease of management that comes with the technology, the organization also enjoys better cost management. SaaS is more cost effective than other forms of employee management options. A cloud based approach gives the employees and opportunity to take part in management of their affair. Since employee participation is critical to the overall organization performance, their comfort when accessing and using organization resources adds to delivery of services. Justification of Applying SaaS in Human Resource Management based on CANOE MARS Models Understanding employee personal attributes when designing management framework is critical for the success of the program. Two of the methods applied in the management of the CANOE and MARS approach. CANOE approach classify personal traits in five major domains. The five major traits as defined by Costa McCrae (1992) emerged as one the most applicable methods of understanding the relationship between personal traits and contribution at work. These factors include agreeableness, openness, extraversion, neuroticism and conscientiousness. Each of these concepts relates to the application of SaaS as a good management tool. Conscientiousness is being disciplined and loyal to the organization activities. Employees are in a better position to display such loyalty and drive to achievement if the organization is open. With the help of SaaS, the human will be on constant contact with the employees thus able to relay organization expectation of how they should act, this works towards a disciplined and organized achievement as suggested by the CANOE model. The concept of agreeableness demands being sympathetic and corporative, organizations can create a uniform platform for cooperation through shared expectations and aims. When designing a system to take into account employee personal issues, it is critical to include concepts of neuroticism, openness and extraversion. Traditional systems take little note of these concepts, thus, the use of Enterprise Human Resource management tools such as SaaS will help in achievement of org anization goals since its design can take into account the CANOE model concepts of employee behaviors. In organizations that depends on employee behavior, such as hotel management, it is critical for the management to take into consideration the employee behavioral characteristics. Research reveal that personality and performance are intractably connected, while individual display diversity in terms of relationship with work, however, certain characteristics within the environment can shape employee performance. It is recommended that organization should take such characteristics in the design of employee management framework. While traditional management employee management tools tends to be stagnant, modern employee management approaches based on technology consider employment environment dynamics. SaaS system is able to respond employee needs, most importantly, with respect to elements defined in the CANOE model. Generally, an employee population who believe that organization management is close to them feel the need to perform as expected. Since employee population is not uniform, but diverse, it is much simpler to include specific elements within the management tool to take into account the diversity manifested. For instance, an organization that employs p eople from different parts of the world might need design features that take into account the diverse income taxation systems, language, communication needs, work policies and documentation approaches. SaaS allows organizations to be responsive to each employees needs as documented in their profile (Gunderson, 2001). Since people respond differently under different conditions, human resource personnel often use this traits to place people in respective working environments. It is this personality traits that underline individual performance and the overall organizational performance characteristics. A second approach that works in the management of the MARS, the model seek to model employee management initiatives, as a result of the external and internal factors, the acronym define elements related to motivation, abilities, role perception and situational factors that have significant influence on management (Gunderson, 2001). The four elements mark major behavioral issues that individuals may express in work situation. The model can apply in different situations, but often apply in industrial cases where employee management procedure have a direct influence on the outcome of the business activities, one of such environments is hotel and management situations. For instance, an employee population that understands their role and have enough resources to ensure the success of organization objectives translates into good performance. On the other hand, employee population with insufficient knowledge of their roles or lack the necessary skills to perform their duties will lead to or ganization downfall. Therefore, having an employee management tool that takes into account such skills aid in success will go a long way in guaranteeing success. SaaS system allows for the proper management of human resources. Employee motivation is the first line of proper workforce management, it defines the internal forces that promotes employees to take part organizational activities, it entails the general direction, endurance and intensity that promotes good organization behavior. Direction is the focus on goal, intensity define the efforts dedicated to the work while persistence is the amount of time dedicated to the organizational aims. A properly working SaaS can be effective in promoting motivation since the independence management approach possible through the multi-platforms offered allows the management to take into account the independent cases scenarios of each employee. Employee ability is a concept critical to good workforce management, this is the potential of an employee to complete a task successfully. It embraces factors such as aptitudes, learned skills, competencies and personal job-fit. To ensure that the employee population have the best set of abilities, the human resources must take into consideration such factors right from the recruitment stages. SaaS system allows the management to target and employ people certain set of skills that will be beneficial to the organization. Since SaaS allows employs to independently take part in the recruitment, learn about the sets of skills that the organization desires and have a global outreach, the human resource management have access to a larger pool of employees to further its objectives. Role-perception is a concept well-defined in the MARS, it is set of behaviors necessary for the achievement of the desired outcomes. Employees must be able to understand their respective tasks, associated importance to the organization, set of behavioral preferences and clarity of participation. Since SaaS empower organizations to deal with each employee at ease, it can promote better management of the workforce. Conclusion Since modern workforce consists of people from different people, it is essential that the management take into account the key elements that may affect employee behavioral characteristics. Since many organizations depend on employee diverse characteristics, it is important to take into account the unique employee characteristics; a SaaS system allows human resource management to handles the independence of employees. However, the design of SaaS must take into account the MARS and CANOE concepts of human behaviors.

Illegal Immigrants Should Be Granted - 1027 Words

I believe that illegal immigrants should be given the chance to be here legally. Many families are torn apart because of deportation. Some mothers have been forced to leave their kids alone here. This could end up with the kids in the foster system if they have no family here. I’ve heard many stories of how hard it is for people to cross the border. All they want is a better future. That is what America was built on. Immigrants coming here and looking for a better future. So why should we not help those who want a better future? In the stories that I have heard, the husband is the first one to cross the border. He will find a job and send the money to his family back home. After he has a stable job in the US, his wife will then cross the border too. Sometimes they will bring their kids with them, and other times the kids are left behind as crossing the border is not easy. Many families will keep sending money back to their parents in order to help them. When you turn the TV on immigration is not something that is always on the news. But it is a big issue in the US. When you do see news about immigration it is mainly about deportation. When people are deported, they are taken away from their families and sent back to their native country. Sometimes the mother will have to leave her kids here and not see them for years. Other times it’s the father who is usually the only one who works. We can’t keep tearing families apart. Immigrants help this nation in many ways, but a lot ofShow MoreRelatedEssay about Should Illegal Immigrants Be Granted Amnesty?2118 Words   |  9 PagesCNN, 12 million illegal immigrants currently reside in the United States, which is approximately equivalent to the populations of Illinois, Pennsylvania, Ohio, or Michigan. Removing all 12 million illegal immigrants, then, would be like removing one of the above states, a pretty incredulous task. In practical terms, it is not possible to send that many immigrants back t o their respective countries efficiently and economically. This raises the issue of what to do with the immigrants that are alreadyRead Moreillegal immigrant workers should be granted legal status1347 Words   |  6 Pagesone position on â€Å"illegal immigrant workers should be granted legal status† For the past 120 years- â€Å"between 1891 and 1920- [America has] received some 18 million men, women and children from other nations† (Bush 554) and causes one of the serious problem in the society. Therefore, immigration reform has been intensely debate among the citizen due to illegal immigrant issues that have become prevalent in United States. 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Analyzing, comparing and contrasting the texts, â€Å"The Border† by Ross Douthat and Jenny Woodson, and â€Å"Obama’s Next Act: Immigration Reforms† by Chris Farrell, both texts address the issues dealing with illegal immigrants and their impacts to the economy by stating their claims, warrant, and evidences. Moreover, while Douthat and Woodson claims that illegal immigrants cause threats in the society, Chris Farrell successfully argues that immigrants are moreRead MoreUndocumented Immigrants Should Be Legal949 Words   |  4 PagesAmerica is a nation of immigration but America also faces the problem of illegal immigration. In America the debate of whether undocumented immigrants should be able to get full amnesty is still a controversy. Even though illegal immigrants did make an illicit action, many see the United States as an opportunity for a better future. In addition, undocumented immigrants should be granted citizenship because it will benefit the United States. Creating an amnesty for the students will help the United

Bio Enzyme Lab Free Essays

Enzyme Lab Experiments Problem: How can we demonstrate how enzymes work? What happens if we alter the environment of an enzyme? Materials: G;lucose Test StripsTest TubesPipettesRaw HamburgLettucePotato Raw LiverChalkBeakersDairy Lactose TabletWaterSugar Solo Cups Hot PlateKnifeGlovesSkim MilkGlow SticksPeroxide Hypothesis: 1. If we change the environment via temperature the glow stick will Its intensity will change 2. If hydrogen peroxide is added to a certain food liver then It would bubble 3. We will write a custom essay sample on Bio Enzyme Lab or any similar topic only for you Order Now If a lactaid enzyme to milk the It would separate Procedure (A): 1. Collect three glow sticks. 2. Boil water in 400 mL beaker add 1st glowstick for 30 minutes. 3. Place second glowstick in freezer for 30 minutes 4. Leave third glow stick at room temperature for 30 minutes 5. Observe and record findings. Data Collected (A): Place a glow stick in each environment below. Using a scale 1-3 1 being normal intensity 3 being brightest intensity BeakerObservation Freezer1 Boiling Water3 Room Temperature (control)2 Procedure (B): 1. Collect sample of raw liver, potato, raw hamburg, lettuce and chalk. 2. Place each sample in individual test tube in rack. 3. Observe samples prior to adding peroxide. 4. Add 1 mL of peroxide to each test tube 5. Observe and record findings Data Collected (B): Reaction after hydrogen peroxide is added. Using a scale of 0-5 0 Being no bubbles 5 being the most bubbles Test tubeObservation before adding hydrogen peroxideObservation after adding hydrogen peroxide # 1 liverDark brown in color (expired meat)5 # 2 potatoInner slice with some skin2 # 3 raw hamburgNormal in color4 # 4 lettuceFresh green lettuce1 # 5 chalk Yellow colored chalk0 Procedure (C): Preparation: 1. Enzyme Solution: Add one lactase tablet to 200 ml of water. Stir until the tablet is dissolved. . Skim Milk: This solution contains lactose. 3. Sucrose Solution:Add 5 grams of sugar to 100 ml of water. Stir until the sugar is dissolved. 4. Denatured enzyme Solution: 1. Place 20 ml of enzyme solution into a test tube. 2. Add 200 ml of water to a 400 ml beaker. 3. Place the test tube in the beaker. Make sure it does not spill out. 4. Place the beaker and the test tube on a hot plate. 5. Boil the water for 30 minutes. 6. Let the solution cool to room temperature. Procedure (C-1) 1. Collect 6 mL of skim milk, place 2mL in each test tube (3 test tubes of skim milk). . Collect 4mL of sucrose solution, place 2mL in each test tube (2 test tubes total). 3. Observe and record initial observations. 4. Add 1mL of enzyme solution to a skim milk test tube; add 1mL of water to 2nd skim milk test tube, ad 1mL denatured enzyme solution to 3rd skim milk test tube. 5. Add 1mL of enzyme solution to 1st test tube of sucrose solution; add 1mL of water to 2nd test tube of sucrose solution. 6. Insert Glucose test strip in wch test tube (5 total). Wait 2 minutes. 7. Observe and record whether or not glucose is present and how much. Test tubeInitial ObservationGlucose Test strip: Is glucose present 1. 2 ml of skim milk and 1ml of the enzyme solutionBubbles3000 Glucose 2. 2 ml of skim milk and 1 ml of waterNo bubbles 2 layers300 Glucose 3. 2 ml of skim milk and 1 ml of denatured solutionBubbles and layers 0 Glucose 4. 2 ml of sucrose solution and 1 ml of enzyme solutionClear liquidYellow in color zero glucose 5. 2 ml of sucrose solution and 1 ml of waterClear liquid Yellow in color no glucose What happens when the enzyme is denatured? The Enzyme does not work. Result Questions: 1. In which beaker did the glow stick glow the most? Why do you think that is? The beaker that contained hot water. The heat from the water will speed up the chemical rate of reaction taking place, and therefore will glow brighter; the cold one will have its rate of reaction slowed, and thus be dimmer. 2. What did the glow stick show about enzymes and different environments? How does changing the temperature affect the rate of an enzyme-controlled experiment? The increasing temperature increases molecular motion and may increase the number of times an enzyme contacts and combines with a substrate molecule. Temperature may also influence the shape of the enzyme molecule, making it fit better with the substrate. 3. What effect may change in PH have on an enzyme activity? The three-dimensional structure of a protein leaves certain side chains exposed. These side chains may attract ions from the environment. Under the right conditions, a group of positively charged hydrogen ions may accumulate on certain parts of an enzyme. A change in pH disrupts an enzyme’s shape and structure. When the pH changes an enzyme’s structure, the enzyme can’t do its job. Changes in pH break the delicate bonds that maintain an enzyme’s shape. An enzyme will unravel, or denature, and become useless in a different pH. Stomach enzymes work in a super acidic environment of pH 2. A little way down the digestive tract, intestine enzymes need a pH of 8. 4. Why did the hamburger and liver react differently with hydrogen peroxide? They have natural catalase enzymes which were broken down with the presence of hydrogen peroxide. 5. What is the job of the lactase enzyme? Lactase is an enzyme which breaks down lactose, a sugar found in milk and other dairy products. 6. In which test tubes was the glucose present? Why? In test tube #1 the enzyme broke down the lactose . Lactose is a disaccharide of glucose and galactose. The lactose tablet contained lactase which hydrolyzed the lactose into constituent galactose and glucose. Glucose is naturally occurring in skim milk thus in test tube # 2 found in a much smaller amount than test tube #1. 7. What happened when the enzyme was denatured or altered by heat? Did it work the same? Was glucose present? There was no glucose present. It did not work at all. Summary: What the class learn today about the jobs of enzymes? What questions does the class still have? How to cite Bio Enzyme Lab, Papers

Strategic Planning and Operating Environment †MyAssignmenthelp.com

Question: Discuss about the Strategic Planning and Operating Environment. Answer: Introduction: Diary Product Producers is the new company in the dairy industry and it is improving its business gradually. The company is basically operating in the country Australia and the environmental factors of the Australian market affect the business operations of the company. it is important for the company to analyze the environmental factors effectively for the growth of the business. By the environmental analysis, Diary Product Producers will be able to understand the needs of the customers along with the existing competition in the market (Palmer, 2012). First analysis for the company is SWOT analysis that includes strength, weakness, opportunities and threats of the company in the business operations. SWOT analysis for the company Diary Product Producers is as follows: The company is helpful directly in improving the crop production level by providing cash income and drought power on daily basis. The company is providing employment to the population in rural areas especially women. By the production of dairy products, there is the regular income for the farmers. Core strength of the company is the continuous inspection, laboratory testing and monitoring along with the upgraded staff. The company is engaged continuously in house research and development. The company provides best quality of milk and dairy products to the customers that are the key strength of the company. Apart from the success, there are some weaknesses also in the company. Sometimes Diary Product Producers has to face the problem of the supply of raw material. Along with this, the feed availability for the cattle is not proper throughout the year. Further, there are no proper animal healthcare activities in the company. There is poor infrastructure in some areas to transport rurally-produced milk to the major processing centers. There is high demand of nutritious food in the society which is the big opportunity to expand its business. Government is also encouraging people to use dairy products in their daily lives. The increasing knowledge among the people about getting healthy food is also an opportunity for the company to grow in the market (Brodie, Brookes, Little, 2009). Natural climates such as drought, flood, and disease can affect to cattle and this can be a big threat for the company. Further, like all the industries, there is also strong competition in the dairy industry. Diary Product Producers is the new setup so it is going to be very difficult for the company to establish itself in the market. Further, seasonal fluctuations in milk products can also affect the business of company (Mullins, 2010). Porter five forces In the dairy industry, there are various restrictions and barriers imposed by the government to get entry in the industry. But for the company Diary Product Producers, the barriers to entry in the industry are relatively high. In the market, it is very difficult due to economies of scale in the manufacturing and distribution costs. For the mass production of the dairy products, there is the need of high capital so, for the small company it is going to be quite difficult at the national level. In the dairy industry, there are good substitutes available and many new products are developed by various companies. The availability of substitute products is increasing strong competition and pressure for the new companies in the industry. In the milk and dairy industry, the customers or end users always switch towards the low cost products so they give preference to the substitute products. So, the competitive pressure from the substitute products is stronger in the industry (Johnson, Whittington Scholes, 2011). In the dairy industry, the demands and requirements of the customers are growing continuously so, the competitive rivalry in the company weak in the industry. In the dairy industry, the buyer cost to the switching brands is relatively low. So, these affect the company strongly in the dairy industry. The switching cost of the buyers on the substitute products and brands is comparatively low so, the bargaining power of the buyers in the industry is high. Customers in the dairy industry are strongly affected by the disposable income and economy. When the disposable income of the customers declines, they start to purchase cheaper products. On the other hand, if the disposable income of the customers is increasing, they start buying more expensive products (Taylor et al, 2012). Along with this, customers in Australia are now becoming more concerned with the health issues due to the food consumption. The health awareness of the customers affects the companies and their sales. So they have to follow the rules and regulations imposed by government (Halbert Ingulli, 2011). Bargaining power of suppliers There are many suppliers of the milk product who are ready to supply the products in the market. So the bargaining power of suppliers is weak in this industry. In the dairy industry, the seller switching cost to the alternative suppliers is relatively low. So, the bargaining power of suppliers is weak in the industry and it directly affects the company. In the industry, the inputs of the suppliers are available easily so the suppliers bargaining power is relatively low in the industry (Cannon Homburg, 2008). Diary Product Producers is basically dealing with the three dairy products i.e. Full cream milk, Lite milk and Chocolate flavored milk. By analyzing the give financial, marketing and sales reports, it is analyzed that there are some gaps which are needed to be filled by the effective strategies. The gaps in the business are based on the sales, products and performance of the company. It is stated above that Diary Product Producers produces three main products i.e. full cream milk, Lite milk and Chocolate flavored milk. To get success in any business, it is important for the company to provide quality products and the success of any products depends upon the ratings given by the customers in the market. if any product is performing low, then there is the need of effective strategy to improve the performance. The product Chocolate flavored milk has got 50% rating from the family segment. On the other hand, full cream milk, Lite milk have 60% ratings. In case sales of the three products, it is analyzed that as compared to full cream milk, Lite milk, the sales of Chocolate flavored milk is quite. In the segment sales, families prefer full cream milk for the consumption. In this segment, sales of Chocolate flavored milk are very low. In the segment of wholesalers and distributors, there is no sale of Chocolate flavored milk. It means, this product of the company is not so much preferred by the customers. There is the need of improvement and strategy to analyze the actual problem with this product. By analyzing the business performance of the plant 1 in Diary Product Producers, it is observed that the company is operating basically in three products i.e. Full cream milk, Lite milk and Chocolate flavored milk. The gross profit of the company is $338,722.36 in which the product Lite Milk is performing well with the $1, 60,000. The product Chocolate flavored Milk has less profit as compared to other tow products. So, there is the need to improve its performance by adopting some strategy so that some innovations can be done (Srensen, 2012). Business objectives The objective of Diary Product Producers in the dairy industry is to carry out the business activities for the economic development of the company by producing dairy and milk products efficiently within the processed form in the market. The strategic objective can be achieved by the centralized marketing, centralized purchasing and pooling the milk effectively. The aim of the company is to provide quality milk, milk products to the customers at the affordable price (Rothaermel, 2013). In this strategy, Diary Product Producers should focus on the sakes of Chocolate flavored milk as it can be seen that customers do not prefer this product. So the proper support would be required tom improve the sale for particular product. Company should make aware the customers for that product whose sale is low as compared to other products. New suppliers and new places are needed to distribute Chocolate flavored milk to more customers. The positive sales can be achieved by developing new offers for the customers (Carpenter Fairhurst, 2009). In the business level strategy, Diary Product Producers should identify the strategic priorities for the business operations. Company should set qualitative and quantitative KPTs to measure the business. Company should analyze the business process to deal with various issues. For the business development, the company has to focus on the collaboration with various countries. The company will has to consider various issues such as local supply chain, country of operation, reviewing policy and programs and environmental rules and regulations (Ghobadian, 2008). In the functional level strategy of Diary Product Producers, the company should adopt proper marketing mix for the products which are to be offered to the customers. For the company Diary Product Producers, the long term marketing strategy can be implemented by the proper planning and effective marketing mix. Diary Product Producers is the brand offering milk, milk based products and food items in Australia. The products of the company are categorized in the different favor of milk i.e. Full cream milk, Lite milk and Chocolate flavored milk. These brands of the milk cover the product strategy in the marketing mix of the company. The company should bring more dairy products for the customers. The prices of the milk products are affordable so that anyone can afford easily. The company should use penetrative pricing strategy to attract the customers. Along with this, company should maintain the differential pricing strategy to deal with the competitors. The company has high price of Chocolate flavored milk as compared to other products and this product is not so much preferred by the customers. This can be due to high price of Chocolate flavored milk. So, company should drop down the price to improve the sales (Gebauer, 2008). In the dairy firm, distribution is the important part of the business so company should focus on the various regions of the country. To save the middle men costs, the main suppliers of the company should be farmers and cooperatives. The company should try that the customers can find the milk products very close to their homes to build customers loyalty and preferences. For the effective promotion, company should use TV commercials and radio advertisements. Company should also tie up with the cashless payment companies like Paytm and UPI to cover the entire marketing mix (Alvarez Casielles, 2008). The aim of then discussed strategy for the Diary Product Producers is increase the market share by providing best quality of milk products to its customers and to build the trust for long term. Core objective of the company by strategy implementation is to maximize the profit. The strategy for the company includes paying best prices to the farmers for their work rather than making profit. So, some strategies adopted by the company are focused approach, common branding, product differentiation, smart marketing and product development and assured quality. Action plan and recommendations For the success of Diary Product Producers, the action plan for next five years is described below. The objective of this action plan is to focus on the high returns, achieve goals, and set the timeframe for the business activities. To achieve greatest possibility of success and greatest return, this action plan should be very effective e for the Diary Product Producers (Wheelen Hunger, 2011). The action plan for the company Diary Product Producers are as follows: Category Activity Month Cattle nutrition and feed Identify various feed concentrate manufactures with which the company should improve the nutritional value and cost effectiveness. May- September 2018 Milk quality Engaging producers in the hygiene and milk preservation process to improve milk quality. Improving support services such as testing laboratory, and veterinary service provides. October- December 2018 January 2019 Finance and investment Encouraging proper financing to produce high quality products and improving milk production in terms of quantity and quality Supporting farmers to get crops and focusing on transportation and processing equipments February-May 2019 June December 2019 Association development Promoting the development of dairy production in the country by working with various collaborations (Munksgaard et al,2012) January- May 2020 Recommendations To get positive growth and success, there are some recommendations for Diary Product Producers which must be adopted by the company along with implementing the action plan in the business activities. Company should look outward by monitoring and evaluating the performance of the products at the local and global level. Company should actively innovate and invest in the technologies to deliver nutrition and improve long-term economic value. Company should cooperate transparently and actively in the supply chain to add value and build trust. Company should focus on building skills and talent to make a culture of continuous learning and improvements. Company should focus on the engaging the customers to communicate effectively, listen to them and to involve them in the business related activities especially on nutrition. Further, company should also focus on minimizing the negative environmental impact for the commercial success. At last, company should on improve animal welfare to improve the standard and welfare of the dairy cow. References Alvarez, B. A., Casielles, R. V. (2008), Consumer evaluations of sales promotion: The effect on brand choice: European Journal of Marketing, 39 (1), 54-70 Brodie, R. .J, Brookes R .W., Little, V., (2009),Towards a paradigm shift in marketing; an examination of current marketing practices: Journal of Marketing Management, 13(5), 383-406 Cannon, J. P. Homburg, C., (2008), Buyer-supplier relationships and customer firm costs: Journal of Marketing, 65(1), 2943 Carpenter, J. M., Fairhurst, A., (2009), Consumer shopping value, satisfaction and loyalty for retail apparel brands: Journal of Fashion Marketing and Management, 9 (3), 256-269 Gebauer, H., (2008), identifying service strategies in product manufacturing companies by exploring environmental strategy configurations: Industrial Marketing Management, 37(3), 278-291 Ghobadian, A., (2008), Formal strategic planning, operating environment, size, sector and performance: Journal of General Management, 34(2): 1-20 Halbert, T., Ingulli, E., (2011), Law and Ethics in the Business Environment, (7th), Cengage Learning Johnson, G., Whittington, R., Scholes, K. (2011), Exploring Strategy, (9th), Prentice Hall Mullins, J., (2010), Marketing Management. The McGraw-Hill Companies Munksgaard, K., Clarke, A., Storvang, P., Erichsen, P., (2012), Product development with multiple partners: Strategies and conflicts in networks: Industrial Marketing Management, 41(3), 438-44 Palmer, A., (2012), Introduction to Marketing: Theory and Practice, Page 501, (3rd), Oxford: Oxford University Press Rothaermel, F. T., (2013), Strategic Management: Concepts, McGraw-Hill Irwin Srensen, H.E., (2012), Business Development: a market-oriented perspective, John Wiley Sons Ltd. Taylor, W. C., Franzini, L., Olvera, N., Poston, W. S. C. Lin, G. (2012), Environmental audits of friendliness toward physical activity in three income levels: Journal of Urban Health. 89(2). Pp. 296-307 Wheelen, T. L., Hunger, J. D., (2011), Concepts in strategic management and business policy, IND: Pearson Education